The Principal Objectives of APOLA are as follows….
(a) To promote, advance and support the work of professional beach inspector ocean lifeguards who are active in facilitating improvements in beach water safety for all users of the beach water environment.
(b) To provide a central senate for all Australian professional beach inspector ocean lifeguards.
(c) To advance the interest of professional beach inspector ocean lifeguard organisations supportive of Association objectives.
(d) To improve the knowledge and skills of professional beach inspector ocean lifeguards who are active in facilitating improvements in beach water safety and managing beach water environments.
(e) To increase community knowledge about the highly skilled, valuable professional work performed by professional beach inspector ocean lifeguards.
(f) To educate specific ocean user groups and the broader community about beach water safety, conservation of the beach water environment, and risk reduction when engaging with coastal environments.
(g) To liaise with key professional first aid, rescue, para medical, hospital, medical, educational and regulatory providers to enhance effective inter-agency coordination in the delivery of high quality client services.
(h) To assist Local Government Seaside Councils, State and Territory Government Departments, Statutory Government Bodies and other government agencies in establishing and maintaining appropriate high level professional standards in recruitment, training and operational practice for all Australian professional ocean lifeguard services.
(i) To support Local, State and Federal Government authorities implement programs that contribute to beach water safety.
(j) To promote uniformity of laws for the control and regulation of the ocean, beach, and immediate adjoining reserves, and to assist regulatory authorities enforce these laws.