The Australian Professional Ocean Lifeguard Association Inc (APOLA Inc) is a non-profit professional association that is the peak professional association for Australian professional beach inspector ocean lifeguards and in general terms:
- Recognises Local Government Councils, (in cooperation with their respective State and/or Territory and Federal Government agencies) as the controlling authorities in aquatic safety and beach management.
- Promotes and supports best practice in ocean water safety and beach management in consultation with Councils and career professional beach inspector ocean lifeguards.
- Advocates high standards of professional ocean lifeguard performance through access to professional level training.
- Supports community education and provides key advice and programs in beach management, ocean water safety, risk assessment, lifeguard training, public education, regulation, public relations, tourism support and teaming with medical, rescue and other specialist agencies.